37+ Banner Ads Best Practices
Images. Examples of remarkable display advertising. Learn how to design them so they'll make customers click.
In my app, i have a banner ad which shows at the top of the screen at certain times (main menu and scenes that are inbetween levels, end of game etc.
For example, the industry recommends a variety of different file sizes ranging from an aggressive 15kb to a very generous 150kb. Let's look at some excellent uses of banner ads and why they're effective. A banner ad, which is the cheapest mobile ad format with the lowest cpm, may yield better conversions and overall campaign performance when for example, in one campaign we previously run, the roi for a banner ad campaign rose to 39%. Have any best practices you'd add to this list?
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